Most of our potential new leads want to know, “how many leads am I going to get?”

We get it. We wish that we could tell you exactly how many leads we will be able to provide. Unfortunately, we can never really know how many real estate leads we’ll be able to generate for a specific area. We can make educated guesses based on past experience, but sometimes we are completely wrong. There are many factors that will determine how many leads you will get.

Some of these factors include:

• How established our website was when our client started. Some of our websites already get LOTS of traffic. Others don’t get traffic yet, but will start getting it once we focus our efforts on the site.
• How long it takes Google to respond to our increased efforts in improving the websites once we get a client. Google, Yahoo, and Bing have a mind of their own. Sometimes they immediately recognize our websites as “authority” sites, while other times it takes months before they will grant them the “#1 organic ranking”.
• How competitive the SEO and real estate markets are in a given area. Some areas have lots of competition from other real estate agents and brokerages competing for the organic SEO spots. Other areas have only competition from the national syndication sites.
• Consumer behavior, trust, and willingness to fill in an online form. We have found that different regions of the Country are more trusting than others. In some areas the percentage of visitors who fill out our online forms is much higher than other areas.
• Quantity of overall online searches. The time of year, holidays, consumer confidence, and other external factors influence the quantity of online home search activity. For example, less people search for homes online in September compared with the spring or summer months.

Visit the Boomerang Blog to see actual stats on how many leads our actual clients are getting each month.